A senior marketing leader over your budget and channels, with your vendors held to one plan.
Without a full-time salary on the books, a fractional CMO gives you one marketing plan instead of a set of disconnected efforts, and the plan comes with a team that can carry it out.
One plan and one reporting standard, with every vendor held to both.
- A marketing audit of every channel you fund now and what each one returns.
- Positioning that makes clear why a buyer should choose you over the firm down the road.
- A written plan at three horizons: 90 days, six months, and one year.
- Budget direction: which spend to fund or pause, and what to test first.
- Vendor oversight that holds agencies and freelancers to one reporting standard, and in-house staff to the same one.
- Reporting that ties campaign data to business outcomes and shows where measurement is missing.
Your CMO directs a team that builds the sites and runs the campaigns.
The team behind your CMO builds the websites and runs the search and paid advertising, and it sends the B2B email and runs the reporting on infrastructure we own and operate. We have done that work for more than 22 years. Recommendations get tested against your own campaign and website data.
Scheduled advice, ownership of the plan, or a leader embedded with your team.
A senior marketing voice can review direction and give a second opinion before money moves. The engagement can also hand the plan, the calendar, and the vendors to one standing owner, or put that leader in the weekly rhythm with your marketing staff. The audit decides which shape fits, and the written proposal records the scope before anything starts.
- What the leader answers for.Direction and review, or the plan and the budget behind it.
- Vendor authority.Opinions on the vendors, or standing management of them.
- Working rhythm.Monthly sessions, or a seat in the week your team already runs.
Steady marketing spend, and nobody who can say which part is working.
Several vendors, no revenue view
Each vendor reports its own numbers, and none of them report on revenue.
Execution without direction
A coordinator executes well, but nobody sets the direction for search or paid ads.
A bigger budget coming
You want a plan in place before the extra money moves.
A brand that drifted
Your website no longer matches what you sell. See our marketing services.
Straight answers before the call.
Is a fractional CMO the same as hiring an agency?
No. An agency delivers a service, such as ads or content, while a fractional CMO decides which services you should buy at all and sets the standard. Then the work gets reviewed against your revenue goals.
Can this role work alongside the agency I already use?
Yes, and that is common. Your leader reads the contract and sets the reporting standard before joining the review calls, and you get a plain answer on whether the relationship is worth keeping.
What reporting will I receive?
A short written update in business terms. It covers what ran and what it produced, then what changed and what happens next. Channel dashboards stay available underneath.
Do I need an in-house marketing person first?
No. Some owners have a full team and no leader. Others have nobody, and the fractional CMO directs outside help until hiring makes sense.
Bring your marketing spend and your vendor list, and hear which parts are earning their keep.
A 15 to 30 minute call. A straight answer on fit, and the right next session if there is one.