A visual identity that holds up on a business card and a billboard.
A logo file is not a brand identity. It is one file. Line your current business cards, ads, and signs up on a single table and the problem is usually obvious within a minute. What a business needs is a system that looks like one company everywhere it shows up: the website header, a Google ad, a truck door, a trade show booth. Design here is done by the same team that builds the websites and runs the marketing campaigns. So the system gets used the way it was drawn.
From the logo outward, one set of rules.
Every asset follows written guidelines, so the next vendor does not reinvent your colors.
Logo and identity systems
The logo plus the system around it, including the palette and type, documented as usage rules your print shop and partners can follow without calling to ask. Done once and done properly, it ends the argument every time a new vendor asks which blue is the real blue.
Digital ad creative
Ads for Google Display, Meta, and LinkedIn, built for each placement rather than one image stretched into every size. Each format gets its own layout.
Social graphics and templates
Templates that keep a feed looking intentional. Your staff can post regularly without waiting for a designer to touch every graphic, and the posts still look like they came from the same company as the website and the truck.
Print collateral
Brochures and business cards through to trade show materials. Delivered print-ready, prepared to professional production standards, so the print shop runs the job instead of calling with questions.
Presentations and proposals
Sales decks and proposals designed so the content is easier to read and the company looks like it belongs in the room where the decision gets made.
Vehicle and environmental graphics
Fleet wraps and window graphics, plus signage, for businesses where a truck or a storefront is part of the brand.
Brands drift when every vendor interprets the logo a little differently.
The designer hands over files. The web team crops them. The print shop guesses at the color. Within a year the same company looks like several, and nobody can say which version is the real one. Keeping design next to web development and marketing means the logo in your site header is the same file on your direct mail piece and on your ad. One team holds the source files, versioned and organized.
- One source file.Versioned and kept in an organized library.
- One palette.Documented for screen and for print.
- One set of rules.Written guidelines every vendor receives.
- One team.Design and web under one roof.
Established businesses whose look has drifted over the years.
Usually nobody decided to let it slip. Someone made the first logo in a hurry, a printer adjusted it, a sign shop redrew it from a photo, and the website ended up with whatever version was sitting on somebody's laptop. Fixing that is less about a new look than about one agreed standard.
- Companies preparing a new website, where the identity should be settled before the first page is designed.
- Businesses with a fleet or a storefront. Their brand is seen at a distance and often in motion. It has to read at a glance.
- Firms running paid ads across several platforms that need creative in every size without the look drifting from one network to the next.
- Sales teams whose decks were each built by whoever had time that week.
Guidelines come first, so every later asset is faster.
The discovery call is free and covers where the brand needs to appear. If a project fits, the next step and its terms are agreed before anything is booked. Most of the effort goes into the identity and the guidelines. Everything after that moves faster, because the decisions are already made and written down.
- Discovery callWhere the brand lives today, and where it has drifted.
- IdentityLogo and system, approved before production work starts.
- GuidelinesA written standard for color and type.
- AssetsAds and print pieces built from the standard.
Before you start a design project.
Do I get brand guidelines?
Yes. Identity work includes a written guidelines document that any vendor can follow to apply the brand consistently.
Can you work from our existing logo?
Often, yes. If the logo works, the system is built around it. If it falls apart at small sizes or in a single color, that gets raised before any new work begins.
Do you design for print as well as digital?
Yes. Print collateral is delivered as print-ready files prepared to professional production standards, alongside digital ad creative sized for each platform.
How are the source files kept?
In an organized library of versioned source files, so the next asset starts from the right version instead of a screenshot of an old one.
Can our staff use the social templates themselves?
Yes. That is the point of them. The templates keep posts on brand while your team handles the day-to-day publishing.
Can design be combined with a website build?
Yes. Designing the identity alongside the site keeps the brand consistent from launch day, and many web projects start with graphic design for exactly that reason.
Bring every version of your logo you can find.
A 15 to 30 minute call. A straight answer on fit, and the right next session if there is one.