Website assessment

A website judged by the work it wins, not how it looks.

The Smart Site Audit reviews your current site as a client acquisition system, following what happens when someone calls and when a form arrives at 9 PM, then following the visitor who leaves without doing either.

What the audit reviews

Five working parts, each scored against what a buyer actually experiences.

A Smart Site answers and captures. It books, and it follows up. We check your site against each of those jobs, then cover the basics that decide whether anyone arrives at all: page speed and mobile layout, click-to-call and page titles.

The Smart Site Audit is a paid session, credited toward your project under terms we put in writing before you book. A short discovery call comes first, free, so the review aims at your real bottleneck.
  1. Phone handling.A person in business hours, and after-hours calls still answered immediately.
  2. Contact capture.Whether an inquiry reaches your CRM and a backup database, not one inbox.
  3. Email handling.How long an inquiry waits before someone reads it and replies.
  4. Booking.Whether a visitor can book without phoning, and whether reminders go out.
  5. Live voice.Whether on-page voice would solve a real need for your visitors, or is not worth its cost.
What you receive

A written review in two business days, quick items kept apart from rebuild items.

Each of the five parts gets a finding, and every fix says what it involves, so you can act on it with any developer. A written proposal comes next if you want it built by us, and the finished version is shown on the Smart Site page.

  • Book it if your traffic looks healthy and the phone stays quiet.
  • Book it if calls after hours go unanswered or wait until morning.
  • Book it if your team answers the same emailed question again and again.
  • Book it before paying for a redesign, so you know what the new site must do.
  • Skip to the Growth Strategy Session if too few people arrive at all.
Why the fix list is practical

The reviewers build these systems, so every item is one they can carry out.

See how our sites are designed
  • Follow-up included

    Follow-up is part of the website. It is not a separate marketing task.

  • Results in the open

    Client outcomes are documented on the results page and discussed plainly on the call.

  • Built in-house

    Design and build stay with one team, and so does hosting, on infrastructure we own.

  • Since 2003

    Established businesses have trusted our websites and systems for more than 22 years.

Request the audit

Send your website address and where you think it loses people.

The free discovery call points the Smart Site Audit at your real bottleneck.

Request your Smart Site Audit

Start with the free discovery call, and a person on the team replies by email to set the time.

Questions owners ask

What owners ask about a website review.

Do you need access to my website to run the audit?

Not to start. Much of the review is done from the outside, the way a buyer sees it; any further access is confirmed during the discovery call.

My site is only two years old. Is it too soon?

Usually not, because age matters less than capture, and a recent site built as a brochure can still make it hard to call, book, or send an inquiry.

Can you audit an online store?

Yes. For a store the review adds the checkout path and abandoned cart follow-up, plus the product pages.

Do I have to rebuild my website afterward?

No. The fixes can go onto the site you have or into a new build, and the list helps you decide which makes sense.

Next step

Bring your monthly visitor count and how many inquiries those visits produce.

A short call to point the Smart Site Audit at the place your website loses people.